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On March 21, 2019, I will have the honor of speaking at the TAUS Global Content Summit in New York. I believe translators and interpreters need a new identity. Translators must be capable of interpreting and interpreters must be qualified in translation. Transinterpreters embrace new tools, are savvy in today’s technology, are digital and mobile. They acquire soft skills to adapt to fast change and solve problems in original ways. I suggest these future Transinterpreters will be recruited from new pools of bilingual individuals worldwide.
Sidenote: I believe “old guard” translators and interpreters might be able to hold on to some niche markets as the “experts” in their fields. But if they continue to remain ignorant in the technologies of our world (electronic, virtual, digital, mobile, and similar), maybe that time will not last much either. For example, literary translators and conference interpreters might have a longer “shelf-life” than other old-school translators and interpreters, but maybe just for one decade or two.
As the world changes, every profession and craft must adapt to the changes in their world. Even artists such as painters and writers have learned to use the technologies of our time and the changes in the social conditions and communication channels. So too, the specific needs for translators and interpreters have changed. What we are expected to do, how, where, and even why and whom with, all has changed in the past two or three decades.
To give you an example, in 2011 I started some of the first webinars on remote interpreting, using phone and video. I received some comments from “experts” who had a strong position against the concept of remote interpreting. Today, it is a tried and true means of delivering interpreting, to the point that even conference interpreters are entering the world of working from remote locations.
In the field of translation, in 2013 I predicted that in a few years we would be starting most of our translations with a draft pre-translated by a machine. Post-editing is now widely used commercially and the pace is growing exponentially, to the point that even post-editing of machine translation may already be replaced by just the tasks of revision. And yes, I know that a huge amount of companies and individuals still don’t use machine translation, but they soon will, as the technology becomes cheaper and easier to use.
I will now admit that translators and interpreters will not be replaced (in the short-term) by technology, but insist they will be replaced by other translators and interpreters USING technology. This is already proving to be correct. Many have seen dramatic drops in their workloads. I am guessing they are the non-tech-savvy. Others, on the contrary, have seen dramatic increases in their workloads. They are, I believe, the tech-savvy ones.
Additionally, there is something else brewing in the air. The need for translators to be able to interpret and interpreters to be able to translate (or post-edit machine translation outputs). Why? Because in our interconnected world, voice and text are becoming interchangeable. Today we can listen to Siri or voice GPS and can dictate the texts to be sent by our phones. Likewise, in a world of remote interconnections, your clients may hire you for an interpreting session but might very well ask you to translate some texts. Or if you are working on a client’s translation, you might be asked to interpret the conversations around the modifications to the original or the translated texts.
Finally, talking about soft skills, two decades ago, translation and interpreting were “alone” professions. If you were a translator, you worked alone. If you were an interpreter, very seldom would you work in a team environment. All this has changed. Translation is now just a piece of a big group puzzle called language services, and interpreting is becoming a team effort. Soft skills are now essential as business is done at an increasingly fast pace. You must now also be agile, adaptable, flexible, and creative at solving problems; you are expected to act as a team player, have the ability to accept and learn from criticism, display a positive can-do attitude, demonstrate self-confidence, and work well under pressure.
Yes, Transinterpreters are individually a super-man or a super-woman. We have always known translators and interpreters were that, but now it is a requirement of the job! (Smile, please).
I was looking at my LinkedIn feed and happened to see a paid advertisement from a job site looking for a “Scrum Master.” It caught my attention because I had absolutely no idea what a Scrum Master was! In a “previous life” (several decades ago) I was a project manager, so my surprise was double when I found out they defined it as NOT being a Project Manager. Well, I would have not even thought that PM had any relationship with SM. Scrum Master sounded like something in the Healthcare Industry…… well, it is not. From the website TechTarget, I have learned that
“… a scrum master is a facilitator for an agile development team. Scrum is a methodology that allows a team to self-organize and make changes quickly, in accordance with agile principles.”
So, you might say:
–Why would translators and interpreters care?
I would respond:
–Really? Do you need to ask?
First, we need to be aware of what is going on in the world, and in the world of business in particular. Terminology is part of our lifeline.
Second, “Scrum Master” talks to the dramatic changes occurring in the business world itself. The concept of “agile development teams” is central to this new profession. I guess Project Managers are so 20th century! Think about that. The term agile development has very specific connotations related to the shift of power to the “product owner.” Think about that. The “product owner” has the say.
Additionally, the Scrub Master “is not held accountable for outcomes. The team as a whole is responsible for outcomes.” What a concept, eh? No more “leaders” solely responsible for outcomes but the team as a whole. Sports kind of got that notion from the get-go.
There is an entire methodology around “agile development.” Because agility has come to the forefront of how we do things in the 21st century. That is why the entire business model of translation and interpreting needs to be re-thought. Because, as it stands, it is anything BUT agile. I see some companies struggling to understand how to best render services in an interconnected digital world. That is a good start, but we need to move fast.
One thing is clear: we must become “Agile Organizations” (full disclosure: my company is NOT!… yet). Those of us who are not AGILE enough to “sprint” (yes, a term with a new connotation too) have a larger chance of falling behind. As we look at the business models we have been using for the past 50 years and try to make them AGILER, we must also accept that certain processes will no longer be needed, new strengths have to be developed, and new delivery mechanisms are urgently required.
Parenthesis: Freelance translators and interpreters: we are micro-enterprises. We, too, need to change our business model to adapt to the times. I don’t have the answers. I have no idea what is best and what is not, except to know that we MUST BECOME TECH-SAVVY A.S.AP.! That should be our priority right now as freelancers. This becoming tech-savvy translators and interpreters is just a basic step to be able to “participate” in the language industry of the future (the very near future, by the way).
I believe we have an expiration date if we don’t change soon.
What think you?
Text of the PowerPoint presentation posted in YouTube and SlideShare on June 1st to summarize the talking points discussed during the BrauerTraining Forum # 1 held on May 25, 2013.
On May 25, 2013 BrauerTraining hosted its first open monthly virtual forum for translators & interpreters to talk about the future of the profession in the 21st Century.
Productivity is replacing Quality
(#s above content)
Utility is replacing Eloquence
(usefulness above expression)
#1 Process Content via APIs – Automatic
#2 Leverage Previous Translation Work, aka Translation Memory – Automatic
#3 Implement Customizable, Structured Workflows – Automatic
#4 Translate with Context Using Best Practices – Human
#5 Automatically Deploy Multilingual Content – Automatic
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I believe that translators and interpreters must quickly adapt to the changing world of the 21st Century or we may become one of the extinct professions in a couple of decades. I believe that translators and interpreters must start to bridge the gaps that have been created between the way we used to do our work just a decade ago, and the way in which the work will be done in the coming decades. I believe that utility is replacing eloquence in the language service industry and that productivity is replacing quality. I believe that in the world of tomorrow – and in many places today – usefulness is replacing expression.
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I believe that the associations, the universities, the cohorts of translators and interpreters are not doing enough to educate current and future translators and interpreters about the tectonic shifts that the industry is undergoing and how the future looks, the skills that will be required, and the needed collaboration we have to start seeking with the giants in the software and hardware industry, who are changing the rules and creating the future. And we need to learn to partner with other stakeholders by creating power structures that are significant and have a unified purpose.
I believe in the power of technology for progress (and acknowledge that when misused it can bring about evil, but then, that is not the problem of technology, but of the users and abusers of it). Oh, by the way, I think that the future is already here.
Neo-Luddites would like to silence the messenger I am concerned that some associations of translators and interpreters, as well as some organizations that should otherwise be exerting their influence, and many in the profession at large, are simply adopting a 21st Century Neo-Luddite position that in my opinion only exacerbates the problem.
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The 19th century luddites were “weavers in England who were being put out of work by the introduction of machinery and responded by organizing to attack and smash the new machines.”[1]
The 21st century Neo-Luddites are “citizens who are opposed to technology not out fear, but rather out of a feeling of superiority over it. They argue against how it is being used and discourage its proliferation.”[2] Some neo-luddites carry out their fight against technology using the same technological tools they are opposing (internet, computers, social media, to name but a few).
It is my opinion that the associations and other power groups that represent translators and interpreters must start adopting positions that acknowledge the entry of the large software and technology companies in the world of translation and interpreting, as well as the powerful stronghold of other stakeholders in the industry.
How are we, the original translators and interpreters, going to participate in the revolution occurring in the language services industry?
What makes us unique in the new world of instant, mobile, digital world of communication?
How do we remain relevant in a society of millennials and GenX’s who are digitally connected 24/7 and want to communicate in their language of preference, now and here (wherever they are, whenever they desire).
My question then is, in an industry that is growing 22% per year, where the opportunities to render state-of-the-art services to thousands of millions of users are real, why are translators and interpreters ignoring the shifts occurring in their marketplace?
What are the power forces in the industry (associations and power groups) doing so that translators and interpreters may participate as instrumental collaborators in our own future, instead of being relegated to an afterthought in a lengthy process?
Why are translators and interpreters being ignored as a group in the larger context of technology-driven operations and business/marketing strategies? What is the larger strategy of the power groups representing translators and interpreters?
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I am the messenger. The message that I bring is a mixed one of optimism but harsh warnings for immediate actions.
So the Neo-Luddites “swiftly usher [the messenger] to the back entrance of the auditorium where he or she will be shoved down a flight of stairs or stuffed into a conveniently located dumpster”.
This rift between the pro-technology translators and interpreters and the Neo-Luddites only encourages the software and hardware industry giants to continue unnoticed eating your pie.
In the meantime, I am still the messenger for those who are tuned up to the reality of the day and want to listen. I do not want to make converts out of the non-believers. I want to raise awareness among those who want to listen.
Beware, translators and interpreters. You need to acquire totally new skills sets. You need to JOIN the digital revolution (not fight it). You need to understand mobile technologies (not discard them). You need to use the tools of the trade in the 21st Century (and learn what they are and what they can do for you). And you need to ask your power brokers to represent you at the table of decisions, so that your profession does not become extinct (instead of burying the head in the sand).
So, let me summarize it in another way:
There is a big rift in the translation/interpreting industry about the use (or not) of technology, including CAT tools, machine translation, remote video interpreting, phone interpreting and other technologies. One camp, me included, believes that we have to grow with the times, that we have to use all the technologies available, that we MUST keep up with the times.
Moreover, I believe we should have a stronger say in creating that future. The large software industry, including Google and Microsoft, are now investing millions of dollars in developing technologies to make them widely available to the masses. The camp I subscribe to states translators and interpreters must adapt quickly to the changing times and re-define what we do, how we do it and where we do it. We have to redefine who we are in the new millennium in order to remain relevant. I want to be a part of the new professional experience.
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The other camp believes that many a thing having to do with technology is “below” a translator and interpreter’s intellect and that translators and interpreters should “fight” the software giants that are revolutionizing the industry and that the professionals should take a stand against the use of technology. Their argument is that if translators and interpreters “bow” to technology we will just become gadgets. They have expressed that such participation in the technological and digital revolution will only degrade the profession.
I believe that unless we URGENTLY and IMMEDIATELY become part of the conversation, the profession will disappear, as many other professions in the past when they did not keep up with the times. I believe translators and interpreters MUST become part of the equation by learning, adapting and using new technologies (although I do not provide direct training in such technologies, I do recommend you get trained in them).
The rift is huge and it is intense and some people are becoming extremely aggressive and want to silence the messenger. As the messenger, my task continues to be clear to me. I would like to tell the Emperor that he is running naked in his new invisible clothes.
I believe that translators and interpreters as a group need to demand that they be INVITED to PARTICIPATE in the discussions that large software and technology corporations are having, and which, in my opinion, are leading the industry into the 21st Century.
I believe we should start speaking with ONE VOICE. Right now, we are not even part of the discussion. We have been left behind. Already. We must run to catch up.
May 25 Go-To Free Meeting Online – In Pursuit of One Voice
On May 25th at noon Eastern Standard Time (U.S.), BRAUERTRAINING will host an Open Forum called IN PURSUIT OF ONE VOICE, via Go-To meeting.
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The purpose of this first meeting is to hear all suggestions and comments from any translator, association or group, regardless of their affiliation, about how we, the community of translators and interpreters, by some counts 300,000 or more around the world, should move forward.
What makes us unique in the 21st Century?
How should we participate in the creation of our own future?
This is the opportunity for voices contrary to mine to express themselves clearly with action-able ideas for the future. Every opinion, from every camp, will be heard and taken into account. Minutes of all opinions will be compiled into a single document that will be distributed to all participants and through social media and networking venues. This will be the first of a series of monthly open forums IN PURSUIT OF ONE VOICE, hosted by BrauerTraining. Our only purpose initially is to open the conversation to create awareness and elicit participation.
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Involvement is free by invitation. Send me an email to claudia@brauertraining.com with your email address OR go to my website www.brauertraining.com and register for my newsletter (you will automatically be added to the invitation list). Welcome to the future.
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On may 4th I will be the endnote speaker at NETA‘s annual conference in Boston. It is an honor for me to join the courageous Bostonians that are rebuilding their lives. I truly admire their strength and resilience.
My presentation will address
21st Century Standards: from Quality to Productivity
Why “Utility” is now more valuable than “Eloquence”
The Abstract is as follows:
Translators and interpreters must prepare
for a new trend that is changing the industry. In a growing Global market, where billions of end users consume information in their language of preference, the need for translation and interpreting services is growing at exponential rates. But with that growth also comes a change in attitude by the buyer and user of translation and interpreting products: “utility” is progressively being valued over “eloquence”. Huge software companies are seriously entering the industry to provide multilingual solutions, where “quality” will just be a “value added” sought by a few large companies that can “pay the price.”
Translators and interpreters need to be aware of the changes occurring in the industry if we want to remain relevant. In the coming years, the key words instant, digital and mobile will be vital to our survival as providers of the “missing link” (language access) in the new virtual world of global consumption of products and services. Any changes we want (or want to avoid) are up to us to fight for them. We, the original translators and interpreters, must become consciously active in designing the strategies for our own future. What is the profession going to look like in 20 years? We have to start answering that question from a perspective of the current reality and set out to project our future in the world.
We basically need two things:
– Start updating our skills set to meet the demands of the new customers. This means, understanding today’s technologies and today’s consumers of virtual, instant, mobile, digital products. We need, therefore, to become skillful at easily interacting with machines in order to compete in this new world.
– Start presenting a unified front. There are so many translation and interpreting associations, organizations, alliances, societies, fellowships etc., in different countries, promoting different perspectives, each with its own particular concerns. We need a world-wide unified agenda. We need to become one voice.
Read more about this event at the following links:
http://www.netaweb.org/cms2/conference/session-abstracts
For translators and interpreters, words are literally the tools of our trade. It is with words, through words, in words, by words that we communicate. Thus, we must always be looking to expand our vocabulary. In this context, In April 2013 I will again join forces with ProZ.com to train translators and interpreters in the basic vocabulary of healthcare, finance, business and legal settings. I will also have a very special session called “chasing terms online”, where I explain the many tricks I have learned over the years finding the appropriate translation of terms in the Internet, and a final session on how to build your own glossaries. Each one of these sessions is 90 minutes long and will be available live at noon every Tuesday in April and after that by recorded video that you may see in your own schedule.
The first session provides the basic information and terminology used in the healthcare industry. Topics include information on the medical and healthcare professionals, anatomy and physiology, the main body systems and organs, diseases and illness, common medical conditions, symptoms, treatment options, and diagnostic tests, amongst others.
In the second session, you will get acquainted with the terms most commonly used in the (U.S.) courts, as well as the penal and law enforcement systems, immigration, and the major legal business systems and law specialties, with more than 500 commonly used terms.
The third session will provide the basic information and resources to study the terminology used in business settings and the financial industry. Topics include business concepts, organizational structures, human resources, contracts, marketing and sales, accounting, financial statements, multinational business, and global acronyms, amongst many others.
In the fourth session, you will learn to use the many free online glossaries and translation databases available for translators and interpreters; harness the power of the internet and make your search easier, faster, more productive and consistent, with some of the basic tricks of term research online in the 21st Century: Where to find the meaning of terms, how to combine words and phrases to retrieve information that is valuable to your search; where and how to search the internet; how to bookmark and create your lists of favorite FREE sites for easy search in the future. 
Topics include Web search operations, online glossaries, databases and other freebies, reliable resources, how to find the strongest source and bookmarking for future use.
Finally, the bundle wraps-up with a session on how to create your personal glossaries, making it easier for you to work on translations or prepare for your interpreting assignments, while ensuring consistency and accuracy for the future. You will learn a basic methodology to search for terms, working with your own template, creating and gradually accumulating your personal glossary by client or domain; learn what, when, and how to enter and retrieve information, change and update it. You may later use it online or print it for your own translations and interpretation, or you may wish to share it with your clients.
PREPARATION materials will be shared BEFORE each session, and HANDS-ON exercises to be completed AFTER each session. Each student is expected to be fully engaged with ACTIVE listening, individual thinking and processing of information, as well as hands-on note-taking and interactive activities. Every one of these is a fast-pace session with an upbeat and lively mood, requiring full engagement on the part of the participant.
Join me for this exciting bundle of knowledge!
21st Century Global Village 