On may 4th I will be the endnote speaker at NETA‘s annual conference in Boston. It is an honor for me to join the courageous Bostonians that are rebuilding their lives. I truly admire their strength and resilience.
My presentation will address
Translators and interpreters must prepare
for a new trend that is changing the industry. In a growing Global market, where billions of end users consume information in their language of preference, the need for translation and interpreting services is growing at exponential rates. But with that growth also comes a change in attitude by the buyer and user of translation and interpreting products: “utility” is progressively being valued over “eloquence”. Huge software companies are seriously entering the industry to provide multilingual solutions, where “quality” will just be a “value added” sought by a few large companies that can “pay the price.”
Translators and interpreters need to be aware of the changes occurring in the industry if we want to remain relevant. In the coming years, the key words instant, digital and mobile will be vital to our survival as providers of the “missing link” (language access) in the new virtual world of global consumption of products and services. Any changes we want (or want to avoid) are up to us to fight for them. We, the original translators and interpreters, must become consciously active in designing the strategies for our own future. What is the profession going to look like in 20 years? We have to start answering that question from a perspective of the current reality and set out to project our future in the world.
We basically need two things:
– Start updating our skills set to meet the demands of the new customers. This means, understanding today’s technologies and today’s consumers of virtual, instant, mobile, digital products. We need, therefore, to become skillful at easily interacting with machines in order to compete in this new world.
– Start presenting a unified front. There are so many translation and interpreting associations, organizations, alliances, societies, fellowships etc., in different countries, promoting different perspectives, each with its own particular concerns. We need a world-wide unified agenda. We need to become one voice.
Read more about this event at the following links: